Serenity has grown into a well-known name in the hospitality and real estate industry. The pressure for developers to maintain profitability and return against the backdrop of increasing development and land costs continues to be the biggest threat to development companies. Serenity is uniquely placed, as the only fully vertically integrated hospitality company. With our own in-house designers and project managers, Serenity is able to take a more complete view of every project, seeing a project from both a developer’s and a hotelier’s point of view. This holistic approach allows us to balance the competing needs of delivering a top-tier product to our guests while creating a return for our shareholders. Furthermore, the approach ensures that the Serenity values remain embedded in all stages of the development of any project, hereby creating the optimal equilibrium to Serenity’s guests, shareholders and employees.